The Nike Shox R3 Magic Button shoes were the product of sixteen years of research in the Nike Labs. Nike unveiled this top secret line of shoes to the world in 3 models. The Nike Shox R3 technology does a better job of returning the energy transferred to it than the air max shoes. And the Nike Shox R3 shoes puts comfort into play with super cushion and a dynamic fit. The Nike Shox R3 Magic Button shoes come in many different formations, but they usually have four circular columns. These circular columns in a square formation are for maximum cushioning. So it is very comfortable and steady. I think this stylish shoe is sure to be a hit amongst athletes and others who are looking for the latest in style and fashion.